Museum quality art work hung in your home that costs no money. Sounds too good to be true to, however Denver is bridging this gap for its local residents and artists. Mark Falcone, Director of the Museum of Contemporary Art Denver, created the program The Octopus Initiative completely with the community in mind. The personification of the octopus as the title describes the founding idea of establishing a connection between artist and collector, without the intimidation factor of a commercial sale for either party.
This past year, MCA Denver purchased 150 works from the city's best artists, which were then hung in the museum for the public to view. Patrons could view in person or online and pick their favorites to enter a lottery, and if upon winning, they receive the work to hang in their home for a year. This unique program offers both more visibility for local artists and the opportunity for viewers to have a personal connection with an original piece. Although a new program for the museum and the community, the museum fundraised enough money to continue the initiative year after year, with a 500 work commitment. In its inaugural season, MCA Denver is set to explore the unknown possibilities of the program and the potential lasting impressions it could have on its community.