Young Shaundel Campbell wants to change the way Jamaican youth view creativity and art. While working with another organization, Leggo Career Jamaica, Campbell stemmed the event, Imprint. The concept was based on the fact that there is little to no platform for the youth of Jamaica to be creative and show off their productive talent. Campbell aims to change that perspective.
Imprint featured poets, artists, body painters, and musicians. The cultural event brought forth a wide range of work, inspiring a new generation of creative individuals.
Impressively, the event was dubbed one of historic participation for Jamaica. Not sure how well received Imprint would be, no one was expecting the turnout for the significant body of culture and art.
Campbell is working alongside Leggo Career Jamaica in the efforts to continue these kinds of programs throughout Jamaica. As Campbell stated in an interview with Jamaican Observer, "As Jamaicans, we are socialized to think there is not much to gain from being a creative because it is not conventional". In the attempt to safeguard creativity and spark change within her community, Campbell urges and supports her creative counterparts in all of their endeavors.